David Lloyd Clubs announces the renewal of its strategic partnership with HEAD, extending a highly successful collaboration that began in 2022.
The new agreement, lasting until the end of 2028, will continue to support the offering of premium racket sports experiences for members throughout the UK and Europe, while also fostering new business opportunities and operational efficiencies.
The contract renewal reflects the success of the partnership between the two brands, both leaders in their respective sectors, and further strengthens David Lloyd Clubs’ future investment strategy in tennis and padel.
Building on past successes, the new agreement introduces more engagement opportunities for members. These include exclusive professional exhibition events with the top 30 players in the world, “money-can’t-buy” exclusive trips to HEAD’s global headquarters in Austria, and access to top ATP and WTA tournaments. Members will also benefit from exclusive discounts on HEAD products, available through the David Lloyd Clubs app.
In the photo: Simon Pearson, Group Racquets Manager of David Lloyd Clubs and Stefano Cavuto, Racquetsport Director Balls & Partnership at HEAD[/caption>
In return, David Lloyd Clubs has guaranteed HEAD exclusivity in terms of supplies, learning equipment, digital advertising, and promotional activities. The partnership will be further enhanced through co-branded tournaments, always active digital media, and “HEAD Ambassador Days” dedicated to members.
Simon Pearson, Group Racquets Manager of David Lloyd Clubs, commented: “We are excited to extend our relationship with HEAD, a brand that shares our ambition for excellence and innovation in racket sports. The alignment between our two organizations — whether through premium experiences for members, elite learning support, or product integration — is clear and compelling. This partnership strengthens our position as a leading provider of racket sports in Europe and offers fantastic added value to our members.”
Stefano Cavuto, Racquetsport Director Balls & Partnership at HEAD, added: “We are very pleased that this partnership, which started successfully in the UK, can now be extended to the whole of Europe. Collaborations with clubs have always been part of our global strategies, as well as our specialized approach to all racket sports. David Lloyd represents all of this, and we look forward to working together to offer their members the best possible experience with our brand.”
David Lloyd Clubs reaffirms its position as the leading tennis operator in Europe, with 1,600 playing courts in 149 clubs across 9 territories.
