Steffi Graf x Crivit: a special launch for a limited edition racket

What do Lidl, paddle tennis, and Steffi Graf have in common? More than you can imagine. The clothing, accessories, and sports equipment brand created by the supermarket chain, Crivit, has launched a special collection of rackets together with the former German champion, who served as the testimonial for the advertising campaign and as the developer of the rackets. Graf, winner of 24 Grand Slam titles in her career, had already started collaborating with Crivit since last February with the “Find Your Move” campaign, with the aim of encouraging people to listen to their bodies, develop their own routines, and consider activity as a fixed and positive component of daily life. https://www.youtube.com/watch?v=LJje1k9gZc4 The paddle tennis racket designed with Steffi Graf is the Crivit 12K Carbon Pro, a high-performance model designed for the most ambitious players. It has a drop shape, a weight of 370 g, and a neutral balance. The face is made of 12K carbon which, together with the Power Core bridge, ensures maximum stability and optimal power transfer. Inside, the core is made of HD Foam. The design is completed with a matte finish with silver details and orange details on the frame. Along with the rackets, Crivit has also launched matching paddle tennis balls, approved by the FIP. The strength of Crivit rackets, of course, is also the price, in line with Lidl’s commercial philosophy, as the racket is available for only €69.99.