Heroe’s Sports is the new official sponsor of the Lusophone Creativity Awards, an international festival in Portugal that celebrates innovation and creativity in Portuguese-speaking countries, and of HealthFestival, dedicated to health. This partnership brings together two entities that share a passion for innovation, dynamism, and performance in their respective sectors.
The brand’s connection to the Portuguese-speaking ecosystem was already well established, as demonstrated by the launch of the Heroes x Senna LTD 2026 racket, a limited edition of only 530 pieces created to pay tribute to Ayrton Senna’s historic victory at Interlagos in 1991. Heroes Sports will be present in all stages of the festival, combining high-level sports, advertising, and communication. “It is with immense pride that we welcome Heroes Sports as a partner of the Lusophone Creativity Awards and our Health edition. Creativity, just like sports, requires agility, vision, and passion. Collaborating with a cutting-edge brand in Padel, Pickleball, and Beach Tennis — and one that has already shown its affinity with the Lusophone world through iconic projects like the Senna racket — strengthens our commitment to valuing the best works in our market with energy and a winning spirit”, stated Ana Firmo Ferreira, CEO of the Lusophone Creativity Awards. “The Lusophone world represents a vibrant and creative market with a contagious passion for sports. For Heroes Sports, sponsoring these awards is a natural step to strengthen our presence within the creative community and promote our commitment to key disciplines such as Padel, Pickleball, and Beach Tennis. After the pride of creating the racket in tribute to Ayrton Senna, this alliance with the Lusophone Creativity Awards consolidates an emotional and strategic bond that we aim to further develop,” added Andrea Tonelli, CEO of Heroe’s Sports.
