Soul Padel has raised £3.6 million from three family offices, based on a £30 million valuation. The investment, which includes additional support from existing shareholders along with new investors, will fund the expansion of Soul Padel from four to ten operational clubs in the next 12 months. Six new clubs located in Ayr, Washington, Warrington, Preston, Wigan, and Rochdale have already received planning permissions, while the company continues to develop additional sites towards the goal of 250 courts nationwide by 2032. The funding comes after two years in which Soul Padel has tested and refined its operational model, consolidating profitable clubs with a consistently high utilization rate of over 80%, both in highly competitive padel markets and in less mature contexts.
The Soul Padel Philosophy
Since the opening of its first club in 2024, Soul Padel has invested ahead of the market in areas considered crucial for the long-term development of the sector: participation, inclusion, community, loyalty, and customer insight. Its program What’s That Racket? began offering schools free access to padel in 2024, before the introduction of Soul Sisters and Soul Timers in early 2025 created dedicated communities for women and over 50s respectively. The pioneering approaches developed through these programs have become increasingly visible across the entire padel market in the UK, with operators placing greater emphasis on expanding the user base and creating communities around their clubs. In the summer of 2025, Soul Padel applied the same approach to loyalty and customer insight with the launch of Soul Mates, its own data-driven loyalty platform. The platform attracted 12,000 members in its first year, providing the company with a deep pool of first-party data insights on who their players are, how they play, and what keeps their engagement high. This early investment in data is now helping to drive the next phase of expansion. Soul Padel has defined clear criteria on cities, locations, and partners most suitable for its model, while customer data analysis guides user experience and activity programming within each club. “In the next 12 months, we will go from four to 10 clubs, but we don’t want to create 10 identical venues,” stated Mark Hewlett, CEO and founder of Soul Padel. “We have a model and programs that work, but each Soul Padel Club will be shaped by its local community. This is crucial to driving the growth of our brand nationally.”
